izumi

Branding and Product Launch: Izumi Products Company

Kevin J. Ash Creative Design, played a pivotal role in the launch of a full electric shaver line for Izumi Products Company of Japan, one of the globe's foremost manufacturers of electric shavers.
This international project involved working closely with Hiroki Ohno, the manager of global sales and marketing, based in Hiroshima, Japan, the US based Izumi marketing team in New York, the product manufacturing facility in Shenzhen, China as well as a host of outside resources.

The project encompassed a comprehensive suite of design services, including the industrial design of graphics directly applied to the shavers themselves, as well as the creation of packaging, user manuals, print collateral, and advertising materials. Kevin J. Ash Creative Design’s innovative approach ensured that every visual element was meticulously crafted to enhance the product's appeal and functionality, breaking ground for Izumi’s entry into the US consumer marketplace.

The line's outstanding success and market impact were so significant that it attracted the attention of Remington Shavers, leading to an acquisition of the entire line. This achievement not only underscored the effectiveness of Kevin J. Ash Creative Design’s branding strategies in transforming and elevating consumer products on a global scale.

Kevin J. Ash Creative Design undertook a significant project to revamp recruitment branding and advertising for DaVita, the third-largest dialysis company in the US. Tasked with enhancing DaVita’s recruitment efforts, the firm developed a comprehensive strategy to attract top talent, including nurses, doctors, and technicians for DaVita’s extensive network of clinics.

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Kevin J. Ash Creative Design, played a pivotal role in the launch of a full electric shaver line for Izumi Products Company of Japan, one of the globe's foremost manufacturers of electric shavers. This international project involved working closely with Hiroki Ohno, the manager of global sales and marketing, based in Hiroshima, Japan, the US based Izumi marketing team ...

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Kevin J. Ash Creative Design spearheaded a groundbreaking project for Fresenius Medical Care, the largest provider of dialysis services in the US. We designed and launched Nephrologymatch.com, an innovative first-of-its-kind platform dedicated to matching nephrologists with career opportunities across the country.

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